About us

new<id expressions is part of the hugely successful new<id group. new<id is the UK’s largest provider of makeover photoshoots, having over 22,000 clients in 2006 alone. new<id is growing at an incredible pace because the team is dedicated to giving you excellent results tailored to your needs. This means we often welcome back clients time and time again, and meet their friends.

Hundreds of new<id clients asked for photoshoots for friends, families, children and babies - so we founded new<id expressions to cater specifically for their needs. The result is a child-friendly setting crammed full of exciting props, photographers who‘ve undergone intensive new<id training to capture amazing images of babies, children and groups, and a whole range of exciting new packages meaning there’s something suitable for everyone.